This client style approach is one of my favorites, blending masculinity, bold lines and natural muted tones. When the team filled out our Client Brief/Inventory Sheet. some key words were MANLY, COOL. and we like Beards and Brewery style logos (heck yeah!!).
"Aside from brilliance in graphic design, there is a humility that permeates Studio LOLA. It is the client's desired outcome that is ultimately achieved. More impressive to me than the art--which was itself economical, sterling, and expeditious--was the modesty and unpretentiousness of the artist."
- Zach Burris, Lead Pastor of The Mill Church/Stratform, WI